New research has found 42% of UK adults are planning to give at least one second-hand gift this Christmas, up two percentage points on last year, and a significant increase on the 26% who planned to do the same in Christmas 2020.
Used photography and videography equipment platform MPB’s fifth annual poll examined UK attitudes to gifting used. The study aimed to provide insights into the evolving mindset of consumers when it comes to gift-giving during this festive season. The research also revealed that millennials (aged 25–34) are driving the used revolution, with 59% planning to buy at least one used gift for Christmas this year.
Furthermore, nearly two-thirds (63%) of UK respondents would be happy to receive a used gift that’s in good condition. This reflects a jump from 45% who said the same in 2020, also demonstrating the growing emphasis consumers are placing on sustainability. Indeed, 44% said they would prefer a used gift where appropriate, rather than something new.
Matt Barker, founder and CEO of MPB, said: “More people are planning to gift used this year, driven by growing environmental awareness and ongoing cost-of-living pressures. Younger, more planet-conscious consumers—particularly millennials—are leading this shift.
“By participating in the circular economy, shoppers can save money, extend product lifespans, and reduce their environmental impact. While many are already embracing this approach, a significant number of UK adults remain unaware of its benefits. We encourage them to consider gifting used items as a more thoughtful, sustainable choice.
“High-quality used products, including photo and video gear, are available through specialist retailers like MPB, which offer quality-checked products and warranties to ensure peace of mind. These items retain their quality for years, often costing a third less than new models, allowing shoppers to save money while also contributing to a healthier planet by avoiding carbon emissions from the production of new.”
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