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53% of consumers want to use mobile to buy stuff, says MEF as it launches US M-commerce Guide

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More than half of global consumers “have a propensity to use their mobiles for financial transactions”, suggests a study by the Mobile Entertainment Forum (MEF), published as the organization rolls out its US M-commerce Guide.

Rimma Perelmuter, Executive Director of MEF, says: “M-Commerce is not a new phenomenon for our members. The $36bn global mobile media industry is largely built on micropayments and MEF’s M-Commerce Initiative substantially expands this opportunity to the retail and content industries with today’s launch of our M-Commerce Guide. It is a comprehensive resource that brings together expert content and analysis showing all the different ways that the mobile device can be used to enable commerce for content, services and products consumed both on and off the device. The MEF member authored Guide contains essential case studies designed to help brands, content producers and retailers demystify, simplify and monetize the mobile commerce landscape.”

The Guide is available for immediate download from the MEF website and copies will be made available at today’s Retail Mobile Executive Summit taking place in San Francisco.

The mobile device is changing the way consumers pay for content, goods and services. To tackle the complexities of driving revenue through the mobile device, the Guide breaks down the topic into manageable stages. Channels such as Mobile Storefronts, Application Stores, SMS Text Messaging and Quick Response Codes are reviewed, as well as transactional-related options including Carrier Billing, Mobile Wallet-Based Remote Payments and Vouchers & Coupons.

“MEF has been an industry partner in revenue generation for over a decade and has led the charge globally, establishing business policy, business models and best practices for the mobile entertainment industry,” said Gary Schwartz, CEO of Impact Mobile and Chairman of MEF North America. “The MEF Guide to M-Commerce signals an evolution in mobile business models and presents a snapshot of the various commerce options to help take the industry to the next level. MEF is continuing its mission to help the content owners and brands leverage the mobile phone to drive new revenues.”

RILA, known as a critical partner and effective champion for the retail industry, recently partnered with MEF in order to educate and provide guidance about M-Commerce to their retail members. Casey Chroust, RILA Executive Vice President for Retail Operations, commented: “Serving our members is our primary focus and we believe now is the time for retailers to meet their customers’ growing demand for shopping on the go. M-Commerce essentially provides retailers a wealth of opportunities to motivate and enable their customers to purchase goods and services whenever and wherever. This guide is a valuable resource for brands and retailers to start evaluating their options.”

The guide has been authored with the leadership and invaluable support of the following MEF member companies: 2ergo, ADObjects, Billing Revolution, Boku, ngage2mobile, Impact Mobile, Inmar, KPMG, mBlox, Motorola, Netbiscuits, Nokia, Polar Mobile, Playphone, RIM, Samsung, Sybase365, Synergy World, T-Mobile and Zong.

The Guide has been published with the kind support and sponsorship of Impact Mobile, Inmar, KPMG and mBlox.

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