Conscious clothing brand Lucy & Yak is expanding its in-store Re:Yak workshops with an online offering, that allows customers to “return, recirculate and recycle their well loved Yaks”.
Customers can exchange old products for vouchers to spend online or in one of Lucy & Yak’s 11 UK stores.
Through the new online service, items will either be resold or upcycled and repaired by Lucy & Yak’s in-house seamstress [pictured]. The Re:Yak studio is based at the brand’s distribution centre in Barnsley.
Once mended, the items will be available for purchase through Lucy & Yak’s stores, online or at The Outlet in Castleford. There will also be limited one off items such as hand embroidered pieces from the Re:Yak Studio.
Lucy Greenwood, co-founder of Lucy & Yak, said: “When me and Chris first launched Lucy & Yak in 2017, we realised that, if we wanted to be truly circular, we had a responsibility for the lifecycle of anything we created, even after the customer has ownership of the piece.
“In 2023 we launched our first buyback scheme in our shops, which was a huge success and instantly highlighted the demand for an online presence. Now, rebranded as PreLoved, this has been a real passion project and I can’t wait to see it expand into further regions in the future.”
The RetailX Sustainability 2024 report found 5% of global fashion retailers are championing repair services.
The wider report examines the strategies, challenges and upcoming legislation around extending product life and ultimately closing the loop.
It also detailers the growth of the secondhand market as retailers take responsibility for their products post sale. RetailX research explores the behaviour of different demographics, countries, and retailer actions.
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