Pet supplement brand YuMove has seen positive early results following the migration of its subscriber experience to a new enterprise platform, with monthly subscription revenue growing by 10%.
Working with SubscriptionX track sponsor Ordergroove, the Vetnique brand has seen a 4.4% increase in subscriber count and a 5.4% rise in total subscriptions in just a few months.
“At YuMOVE, we are committed to delivering the best possible experience for our customers and, most importantly, their pets,” said Amit Dattani, chief technology officer of YuMOVE.
“Since migrating to Ordergroove, our subscribers can enjoy a seamless, user-friendly experience with greater customisation and value. They’ve enabled us to create more tailored, value-driven offers that extend customer lifetime value by meeting and exceeding the diverse needs of our customers and their pets.”
YuMove was looking for a solution that could better match its growth ambitions and customer needs, after facing a number of challenges with previous technology.
It now has access to a simplified, single-page portal enabling subscribers to easily manage orders with one-click actions. YuMove can also offer tailored discounts, including introductory offers, a “subscribe more, save more” model, and incentives to encourage product upgrades.
Subscribers can easily add products to upcoming orders throughout their website and via email or SMS, improving average order value. While, curated packages are designed to better meet subscriber needs while increasing multi-product subscriptions and extending overall customer lifetime value.
Hear directly from Ordergroove at SubscriptionX on 14 May. Ordergroove’s presentation, at 14:10, titled Speed, Scale, and Profit: The Buy Then Build Framework Explained will see the platform provider sit down with a leading ecommerce executive to explore how they approached this critical decision, the challenges they faced, and the strategies that enabled them to accelerate growth, innovate quickly, and maximise profitability.
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