Online electricals retailer AO Group revenue grew 7% for the financial year ending 31 March 2025, hitting £1.1bn, thanks in part to its “Five Star” membership scheme.
The white-goods retailer saw its B2C retail revenue increase 12% to £832mn, helped by the expansion of its membership offering. It also credited the broadening of its product range to around 9,000 products.
Additionally, musicMagpie contributed an additional £30mn revenue to the group for the period.
Therefore, LFL adjusted profit before tax grew faster than revenue – up 32% to £45mn -with LFL adjusted PBT margin of 4.1%, making good progress towards our medium-term target of 5%.
John Roberts, AO’s founder and chief executive, said: “Our 25th year in business has been our best yet. We’ve delivered a record profit before tax performance, significantly grown our sales, and continued to delight our ever-growing customer base with trusted, outstanding service.
“One of the key drivers of this performance is our Five Star membership programme, which is giving our customers even more reasons to keep coming back to us. We’re also broadening our product range beyond the Major Domestic Appliance category that we’re best known for. We added over 1,500 new products during the year, which means that categories such as fitness, drones, cameras and health and beauty are all now available at fantastic prices through AO.
“And the really great news is that there’s so much more for us to go after, with a total addressable market of over £28bn. Given the size of that prize, the fantastic momentum that we’re seeing across the business, and our awesome team of AOers, I couldn’t be more excited about the next 25 years. In many ways, we’re only just getting started.”
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