B&Q has partnered with charity payment provider Pennies to enable its customers to donate to B&Q’s charity partners at check-out.
Micro-donating has the potential to raise substantial funds, according to Pennies. The collaboration gives B&Q the potential to raise over £1.7mn annually through optional donations made by customers paying digitally at instore check-outs across the UK and Ireland.
All proceeds will support both the B&Q Foundation and Shelter – as well as its charity partners, Shelter Scotland, Shelter Cymru, and Housing Rights. Building on B&Q’s belief that everyone deserves a safe place to feel at home, donations made through Pennies could help someone facing homelessness or go towards improving community spaces.
The partnership is part of B&Q’s longstanding commitment to supporting its charity partners – and this year marks a special milestone as the B&Q Foundation celebrates its fifth year. Since 2017, B&Q has raised over £5mn for Shelter, and last year alone the B&Q Foundation awarded £1.9mn in grants to 195 charities, helping 105,521 people benefit from safer spaces.
Tom Hampson, director of marketing at B&Q, said: “By partnering with Pennies, we aim to make it as simple as possible for our customers to donate what they can to causes we both care about. This initiative builds on the outstanding, long-term fundraising efforts of our dedicated colleagues and customers for both Shelter and the B&Q Foundation. We firmly believe that everyone deserves a safe place to call home and we’re excited to partner with Pennies to help raise even more funds for those who need it most.”
In March, Debenhams teamed up with Pennies to give customers the option to make charitable donations, to the British Heart Foundation, when they shop.
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