Community based food and grocery delivery company Wolt is to offer its merchants, brands and agencies the ability to link offsite interactions directly to in-app purchases by teaming up with leading ad-tech players Koddi, Magnite, Skai and StackAdapt.
Helsinki-based Wolt operates a “local commerce” platform that connects people looking to order food, groceries and other goods with people interested in selling and delivering them. It operates in more than 40 countries and, through Wolt Ads, runs an ever-expanding retail media operation.
This latest five-way collaboration now makes it possible for advertisers to broaden their campaigns across social platforms, search engines and the other offsite spaces consumers use regularly, maximising visibility and driving measurable results even when an ad on one offsite platform leads to a sale on another.
Businesses including smaller brands can now also create and launch video ads for streaming services and connected TV in minutes, reaching audiences wherever they are watching – at home or out and about.
Alongside this, Wolt Ads is extending its offline capabilities with a growing fleet of electric vehicles to offer brands a scalable, out-of-home platform. Developed by The Better Cities Company as a flexible alternative to traditional offline advertising, they allow for hyperlocal, sustainable campaigns in city-centres, as consumers commute and socialise.
“Retail media is no longer confined to a single channel, it’s an ecosystem. By combining our strong in-app presence with opportunities beyond the app, and by adding sustainable offline solutions like Electric Vehicle Ads, we’re giving brands the power to meet their audiences everywhere – with measurable impact at every touchpoint,” says Catalina Salazar, Global Senior Director of Wolt Ads.
“With these new solutions, Wolt Ads is uniquely positioned to connect digital and offline experiences, giving brands a one-stop shop to drive awareness, consideration, and measurable sales.”
The announcements follow the acquisition earlier this year by Wolt’s parent company DoorDash of Symbiosys, a retail media platform which enables brands and retailers to collaborate on offsite search, social and video campaigns that drive customers directly to retailer product pages, maximising impact across every stage of the shopper journey.
Wolt’s latest partners at a glance
The partnerships bring a range of solutions to Wolt Ads, these include:
- Koddi: A commerce and retail media technology provider that enables agencies and brands to activate Wolt campaigns directly from the platforms they already use, such as The Trade Desk.
- Magnite: Wolt is leveraging Magnite’s streamr.ai GenAI tools that enable brands to create and launch ad campaigns for streaming and connected TV within minutes.
- Skai: An AI-powered omnichannel advertising platform for commerce media that connects the dots across publishers, retailers, data, and operations. Skai will enable advertisers to integrate Wolt Ads into unified strategies that drive growth, profitability, and market share.
- StackAdapt: A programmatic advertising and marketing platform that leverages AI and machine learning for campaign planning, activation, and optimization. Advertisers logging in will now be able to access Wolt’s in-app ad products directly.
- The Better Cities Company: A Scandinavian technology company turning urban electric vehicle fleets into sustainable new advertising real estate, measured and optimized through intelligent automation and programmatic analytics.
