Shopping apps see mobile account for half of online sales in Europe

Dedicated shopping apps are driving widespread mobile success for European retailers, according to Criteo’s Q4 Global Commerce Report. When retailers prioritise app optimisation in addition to mobile web, the performance gains are substantial. The study revealed that retailers with a shopping app see half of online transactions taking place on mobile (more…)

Smartphones and voice assistants drive better-than-expected ecommerce growth

Stronger than expected year-on-year ecommerce figures have been driven along by greater use of smartphones and the growing influence of voice assistants, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. While UK online retail sales were up +13.9% year-on-year in January, The range of devices available for (more…)

IRX 2018 RESEARCH UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience

Google

While the UK won’t be moving to a purely virtual, exclusively online retail world anytime soon, there is a clear demand for increased integration across online and in-store – both in terms of the shopping experience and the customer data collected (or not) at each point. So finds InternetRetailing EXPO’s (more…)

73% of UK consumers would spend more on their Valentine in-store if they got personal offers – but would rather let a robot do it

73% of UK consumers would spend more in stores on Valentine’s Day if they received personalised offers via their smartphones, while 54% believe that hyper-local promotions relating to stores or localities will also increase their romantic expenditure. Research from Vista Retail Support shows that 75% of UK consumers surveyed say (more…)