German commerce media platform Wolt Ads, is to enable programmatic access to its in-app retail media inventory in a deal with commerce media technology provider Koddi. Launching first in Germany, the partnership gives brands and agencies a direct way to access Wolt’s inventory through programmatic channels. For Koddi, this also marks its active entry into the German commerce media market.
Koddi’s supply-side platform integrates directly into Wolt’s existing auction and product architecture, creating a programmatic path for new demand to access Wolt’s inventory. For advertisers, the partnership creates a more connected way to activate Wolt’s onsite commerce media alongside broader off-app media activity, improving continuity from media exposure through purchase.
At the same time, Wolt maintains control over its auction, inventory, and ad experience. The two companies plan to extend the offering into additional European markets over time, reflecting growing demand for programmatic access to high-intent commerce media inventory in Europe.
“As commerce media matures across Europe, there is a clear opportunity to bring more advanced programmatic capabilities into these markets,” explains Paul Dahill, managing director EMEA sales at Koddi. “Wolt is a key player in commerce that creates high-intent moments for brands. By opening its inventory to programmatic demand, Wolt is making it easier for brands and agencies to access that inventory through the platforms they already use.”
“Commerce media is becoming a core revenue and growth driver for our platform,” adds Catalina Salazar, Global Head of Wolt Ads. “The challenge for brands is scaling that without adding complexity or sacrificing the experience. This partnership makes it easier for advertisers to access Wolt while maintaining the quality and relevance our users expect, opening the door to new demand without compromising how ads appear on the platform.”
This partnership, supported from both Koddi’s EMEA HQ in Düsseldorf and global HQ in Fort Worth, Texas, is part of Koddi’s broader expansion in Europe and reflects the company’s continued investment in programmatic, commerce media infrastructure, and growth across key European markets.
German growth
This partnership marks a significant step for Koddi’s activities in the German market: The company was founded in the US back in 2013 and has built commerce media networks for global companies such as Booking.com, even before the term had become established in the industry. Today, Koddi operates commerce media platforms for companies in the travel, retail, grocery, quick commerce, automotive, and food delivery sectors.
Wolt Ads is now Koddi’s first major commerce media partner in Germany – marking the company’s active entry into the German commerce media market. Yet Koddi is by no means a new name in the German market: The company has operated a location in Düsseldorf for over ten years, which serves as its EMEA headquarters and currently employs 20 people on-site. Until now, however, Koddi had been active in Germany exclusively as a technology partner for the travel industry.
“Germany and the DACH region are 2026 a key focus for Koddi as commerce media adoption accelerates across Europe,” says Alexander Steenbakkers-Noffke, Managing Director Germany at Koddi. “The launch in Germany with Wolt Ads is a strong step in building that momentum and a great start for us to actively expand our activities in Germany into the commerce and retail media market.”
