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EDITORIAL From Unilever to Watches of Switzerland: how retailers and brands are putting online at the forefront of their strategies

Editorial
5 Feb 2021
by Chloe Rigby
In today’s InternetRetailing newsletter we’re reporting as retailers and brands alike put online at the forefront of their strategies – during lockdown 3.0 and beyond
Antalis Packaging DMA French Connection Unilever Watches of Switzerland Zendesk

GDPR regulation has boosted email ROI: DMA

Marketing
29 Mar 2019
by Chloe Rigby
Marketers say that email return on investment (ROI) has has risen significantly since the arrival of GDPR, according to new research from the DMA
DMA email GDPR

Consumers cut back on the number of marketing emails they receive, and GDPR may be a factor: DMA

Marketing
26 Feb 2019
by Chloe Rigby
Shoppers say they got fewer emails in 2018 – and were signed up to receive marketing emails from fewer brands, new DMA research suggests
DMA email marketing GDPR
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