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InRiver

Just as offline markets aim to offer shoppers more choice, so too do online marketplaces. Image: Goodlux/Shutterstock

Shoppers now five times more likely to look for a product on a marketplace than on a brand website: study

Marketplaces
by Chloe Rigby
The InRiver study found that marketplaces are now the starting point for 44% of product searches – against 19% of searches that start on a search...
InRiver Marketplaces
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