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Qualcomm Technologies

Kellogg’s tests eye-tracking and virtual reality technology to place products in-store

Brands
by Chloe Rigby
Kellogg’s has tested virtual reality and eye tracking technologies to find out how best to display its goods in supermarkets - and found sales rose...
Accenture IRBX Kellogg's Qualcomm Technologies

How retailers are investing across channels – reflecting the way that shoppers buy

Editorial
by Chloe Rigby
The latest ONS figures suggest shoppers took a step back from buying online and hit the shops – albeit briefly – this January. Getting the in-store... Dunelm reported this
Accenture Carrefour DHL Kellogg's M&S ONS Qualcomm Technologies Verizon Media
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