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How PepsiCo uses ecommerce to learn about its European customers and how they like to buy

Brands
by Chloe Rigby
Rui Francisco, director of ecommerce at PepsiCo Europe tells Chloe Rigby how the food and drinks multinational is selling direct-to-consumer and running shopper...
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Retailers are putting the customer experience first. Image: Fotolia

EDITORIAL How responding to consumer demand is driving responsible ecommerce

Editorial
by Chloe Rigby
n today’s InternetRetailing newsletter we hear from PepsiCo’s Rui Francisco as he shows how the food and drink multinational learns from direct-to...
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