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A third of Domino’s Pizza sales now online

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More than a third of Domino’s Pizza deliveries are now ordered online, the company said today. Mobile is increasingly proving an important source of orders – with more than £1m in orders placed through Domino’s iPhone app since it was launched in September 2010.

In all, said Domino’s in a fourth-quarter update to the City released today, 2010 ecommerce sales in the UK and Ireland reached £128.0m, up 63% from the £78.5m netted through online orders in 2009. That’s expected to increase still further, it said, with the imminent introduction of an ordering app for android phones.

In the 13 weeks to December 26, said the company, total sales rose by 17.8% to £132.5m, and for the year, also to December 26, they rose by 19.2% to £485.3m. Like-for-like sales in its 553 mature stores increased by 10.3%.

Chief executive Chris Moore said: “It’s fantastic to be reflecting on another incredible year of growth – especially as 2010 saw Domino’s celebrating 25 years in the UK.”

He added: “We have again finished the year with a like-for-like sales performance that is ahead of expectations and, together with the improements in our operational gearing, I am delighted to announce that the company will deliver full year 2010 profits ahead of City expectations.”

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