Abercrombie & Fitch Co has rolled out same day delivery to its UK store locations, including more than 30 Abercrombie & Fitch, Abercrombie Kids and Hollister stores.
The company has partnered with Stuart, Gophr and software provider Delivery Solutions to allow customers within certain post codes to receive products the same day. It follows the launch of a same-day delivery option in the US, which was introduced in October 2021.
Customers in the UK can now use the Abercrombie & Fitch, Abercrombie Kids, Hollister, Social Tourist and Gilly Hicks websites and mobile apps to shop the full range of products that are available in their local stores for same-day delivery.
Each brand’s website features a “Get It Fast” filter to easily find items that are available, or shoppers can choose the same-day delivery option for available items at checkout. Once the same-day delivery order is placed, customers receive tracking updates via text to accurately determine when their order will arrive.
“Same-day delivery supports our goals of meeting our customers where they are and delivering our product when and how they want it,” said Larry Grischow, executive vice president, supply chain and procurement at Abercrombie & Fitch Co. “The additional speed offering has been resonating with customers in the U.S., especially those in high-density markets. This gave us the confidence to expand the offering to our customers in the UK, who we know are looking for more choices and faster delivery options.
Abercrombie & Fitch Co.’s services include purchase online pick up in store, curbside pickup, reserve in store, ship from store and traditional parcel home delivery.