Achica is aiming to develop one-to-one relationships with its customers, using new personalisation technology.
The members-only lifestyle store, which sells homewares, clothing, food and drink and travel through time-limited promotions, is using the Sailthru omnichannel personalisation platform to power communications and onsite experiences, including email and mobile.
As a result of using personalisation techniques, the company aims to boost customer loyalty – and lifetime value, while also gaining that all-important single view of the customer.
“We pride ourselves in knowing our customers,” said Will Cooper, chief executive of Achica. “As a members-only online store it is important for us to truly understand their behaviour so we can provide person-specific, relevant communications. To achieve this we realised a strategic shift in our ecommerce business was needed to ensure our customers receive a personalised experience at all stages of engagement. As Achica’s product offering continues to expand and increase in range, the technology from Sailthru will allow us to help customers discover fabulous and unique products at amazing prices.”
Neil Capel, founder and chief executive of Sailthru, said: “Achica’s strategy shift in its offering is a clear sign of things to come in the ecommerce sector. We have seen an increased demand for brands to provide a precise personalised customer experience, across all touchpoints. Achica is a perfect match for our technology; with the ability to provide real-time hyper-targeted content to customers it will enhance the high-level customer experience the brand provides.”
