The fourth episode of the Retail MediaX podcast sees Paul Skeldon sit down with Jessica Cooke, head of media and loyalty from Stonegate Group and Emma Dean COO at SMG to talk about the role of retail media outside of traditional retail.
This latest episode provides insight into how Stonegate uses its outlets, of more than 4,500 sites including Slug & Lettuce, Popworld and Walkabout, to deliver an exception retail media service.
Cooke notes: “Something interesting is how do you actually turn it into a reality when you have such traditional ways of working. It’s those people that can adapt, be fast paced and respond to what consumers want; what brands want; what advertisers want are the people that are going to win.”
Listen to the full episode here.
Each fortnight, Skeldon is joined by a host of experts from across the retail media ecosystem for a look at what leading UK retail media networks are doing; how the sector is evolving; and where it goes next.
The series, in association with SMG, sees Skeldon joined by a member of the SMG team and a special guest speaker. The Asos and Co-op episodes are live now, with future episodes featuring ITV and Asda.
This episode, and all in the wider series, were recorded live at Retail MediaX this June. The event will return in October, as part of the RetailX Autumn Festival, with 40 like-minded retail media leaders, from across sectors, representing a wide range of job functions, who want to be kept abreast of trends and analysis in the industry with a six-month update.
Registration is open now! With ChannelX World and SubscriptionX also returning on 09 October 2024.
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