Dean Harris, Head of Co-op Media Network and Rosie Houston, Managing Director of UK Partnerships at SMG outline how convenience retailers have a key role to play in retail media and how that differs from what is seen across the rest of the grocery sector.
Discussion points:
- How co-op has put retail media front and centre of its business
- What marks convenience out from the grocery crowd when it comes to retail media
- Integrating SMG’s team into the Co-op way of working – and what results it has delivered
- The specific challenges of digitising the convenience store
- What’s next for Co-op Media Group
Listen on Spotify
Behind the mic:
Dean Harris, Head of Co-op Media Network
https://www.linkedin.com/in/dean-harris-85654216
Rosie Houston, Managing Director of UK Partnerships at SMG
https://www.linkedin.com/in/rosie-houston-1581879a
Paul Skeldon, editor InternetRetailing
https://www.linkedin.com/in/paulskeldon
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