MymCart has signed a deal with the UK’s largest perfomance marketing network Affiliate Window to become its mobile commerce partner and open up the mobile sales channel to the company. Affiliate Window will re-sell MymCart’s technology as part of its new mobile proposition.
The partnership will give its 1500 advertisers and around 70,000 publishers sending traffic through to advertiser sites the opportunity to mobilise and monetise their websites; tapping into the growing m-commerce market in the UK.
Any small company wishing to enable their customers to pay for goods or services via a mobile phone can build their own affordable, branded mobile site or transactional store compatible with all types of smartphones within minutes.
“The agreement with MymCart allows us to explore the mobile arena and capitalise on the trend where we’re seeing more and more consumers purchasing products via smartphones and mobile devices,” says Gavin Wilson, Commercial Director at Affiliate Window. “We looked at the market and felt MymCart offered a strong solution and had a great understanding of what advertisers want from a mobile offering. The speed and accuracy at which it builds tailored mobile platforms is impressive.”
Affiliate Window’s clients consist of blue-chip brands and SMEs; most of which have transactional websites that sell products or services.
“Affiliate Window’s advertiser base will now be able to monetise mobile traffic, and from an affiliate perspective it’s important they can send traffic through to tailored m-commerce sites – which increases the opportunity of turning that traffic into sales,” adds Mark Kuhillow, Managing Director of MymCart. “In the affiliate market this is important because everybody benefits from high conversion rates. Advertisers are losing money if they don’t offer customers the ability to buy via this channel. By adapting to the changing commerce environment they can deliver more sales.”
MymCart is building a network of reselling partners across the UK, Europe and US. The company is backed by digital and retail figures including Chairman Philip Hunt, former CEO of the UK’s largest digital agency Wheel which sold to LBi in 2005. Peter Robinson, who headed Marksandspencer.com from launch in 1999 to 2007 and was Multi-channel Director at Selfridges, where he launched Selfridges.com, sits on the advisory board.
