Albert Heijn upgrades site to provide quicker navigation

Albert Heijn has launched a new update to its website which will allow customers to find products and discounts quicker.

The Netherlands-based grocer last week updated its homepage and discount pages. It aims to provide customers with relevant products more quickly, as well as provide suggestions for what to buy.

Albert Heijn has also improved the site’s design to make it more appealing.

The upgrade is underpinned by a new content management system and front-end technology, the company said.

“We are constantly working on improving the website based on customer feedback,” said a spokesperson.

“In short, [the upgrade is] to offer our customers an even better customer experience.”

In May, Albert Heijn introduced automation technology to automatically discount products as they approach the end of their shelf lives.

Ben Wishart recently told the audience at the AI Summit in London that the company differentiates by being a “family of great local brands” rather than having one dominant “mother-brand”.

The company’s total net consumer online sales reached €3.5 billion in 2018 while overall net sales were €16.5 billion.