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Aldi introduces own-brand paper bottles in UK first

Image © Aldi

To mark Global Recycling Day, Aldi will become the first UK supermarket to introduce its own-brand paper wine bottles.

The Cambalala Shiraz and Sauvignon Blanc will be available to buy in lightweight paper bottles in stores from Monday 18 March 2024.

Aldi has worked with Frugalpac, an Ipswich-based company on a mission reduce the impact of carbon on the planet through engineering sustainable packaging.

The discount supermarket will introduce the Frugal Bottles, which are made from 94% recycled paperboard with a food-grade pouch to contain the wine. The new bottles are fully recyclable and five times lighter than a standard glass bottle.

By stocking these paper bottles nationwide, Aldi estimates that it will generate a carbon footprint reduction that is equivalent to driving around the planet 5.8 times.

Furthermore, not only do Aldi’s new bottles help with its green credentials they are also designed to be easy-to-carry and shatterproof.

Julie Ashfield, managing director of buying at Aldi UK, said: “Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet.

“Our Buying Teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.”

Discover how retailers are working to clean up their packaging in the DeliveryX Packaging 2023 report. This digital-first report looks at how the UK Top500 retailers are changing their packaging for the good of the planet; what UK consumers think about oversized packaging, and the waste it generates. It also features an exclusive interview with meal-kit company HelloFresh and case studies on Boohoo, H&M and L’Occitane.

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