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Almost 70% of online traffic now from mobile, says N Brown Group

Almost 70% of online traffic now from mobile

N Brown Group today said that almost 70% of its online traffic came from mobile devices in the latest quarter of its financial year as its retail business, once based on around catalogues, moves ever further onto the internet.

The company, which owns brands from Simply Be to Jacamo and JD Williams , all Top250 companies in InternetRetailing research the IRUK Top500, said that online traffic as a whole grew by 11% in the 13 weeks to May 28, compared to the same time last year, with 69% of traffic from smartphones and tablet computers. That’s five percentage points ahead of the previous year. But while online traffic was up, conversion, said the company was “broadly unchanged during the period”.

Online revenue as a whole rose by 6% during the quarter, compared to last time, while online sales accounted for 67% of all sales – up by five percentage points on last time. N Brown Group said that 76% of new customer demand came online, up by eight percentage points, year-on-year. The company is now testing a new web platform and is set to launch a new USA website in August. Revenue from the USA grew by 25% in the quarter, or 17% on a constant currency basis.

But while online revenue was up, group revenue fell by 0.2% on last time, with revenue from retail products down by 1.6%, but income from financial services revenue up by 3.4%.

Chief executive Angela Spindler said trading in the quarter had been in line with expectations, with double digit growth for the JD Williams brand.

“Our three power brands, JD Williams, Simply Be and Jacamo, continue to outperform the wider group,” she said. “Revenue from our traditional segment has continued to decline but remedial actions are now well underway.

“Our systems transformation programme, Fit 4 the Future, remains on track in all respects. Looking forward, our new systems will give us a strong platform to capitalise on the significant growth opportunities ahead.”

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