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Almost half of European retailers willing to pay more for green delivery


Nearly half (46%) of European retailers would be willing to pay additional fees of up to £1 per parcel to compensate for CO2-neutral ‘green delivery’, according to new data.

Meanwhile, one-third (34%) of those surveyed said they would be willing to provide consumers with the option to pay extra for green delivery, with half (51%) saying that their customers would consider this a valuable option.

The survey, by Sendcloud, found that more than half (63%) of European retailers said it was important for their businesses to be seen as eco-friendly. However Sendcloud claims that just 1% of EU retailers currently offer green delivery options.

In a separate consumer survey 57% of UK consumers said that they feared the impact of ecommerce on the environment and 38% were willing to pay more for green delivery options.

Rob van den Heuvel, CEO and co-founder at Sendcloud, said: “We set out to find out who is willing to pay when it comes to saving the planet, consumers or retailers. Now we know it’s both. From these results, we can see that both retailers and consumers believe sustainable delivery is important, but that there are simply not enough options at this point in time to reduce or compensate for a company’s carbon footprint.”

“The research shows retailers can play a huge role in this by offering consumers the chance to reduce their environmental impact while also taking responsibility and footing part of the bill themselves. The industry is making great strides to become more sustainable, and this is one such way we can make another step in the right direction”

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