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Amazon adds AR to its app in run up to Black Friday

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Amazon continues its all-out war on retail this Black Friday, adding an augmented reality (AR) feature to its app.

AR View is aimed at giving shoppers the ability to visualise thousands of Amazon goods for sale on Black Friday – and beyond – before buying them. Using the new feature, shoppers can check selected products from all angles by tapping on the AR View option available in the camera icon in the app search bar. They can even spin things round through 360-degrees using just one finger.

Big ticket household items, such as white goods, coffee makers and more, can also be viewed in situ, overlaid onto the shoppers room, tables, or surfaces to give an idea of fit.

The move comes as research by Walker Sands for Salesforce suggests that mobile and mobile-based technology will dominate this Peak season and Christmas, accounting for 68% of ecommerce traffic. It also comes hot on the heals of Domino’s Pizza also rolling out an AR function in its app, to allow hungry customers to view the combinations of toppings they may want to select on a variety of pizza bases.

AR is also starting to take flight with other retailers, with Flixmedia offering a nifty free AR add on to retailers, as outlined in our recent webinar. Here retailers including Curry’s PC world are experimenting with using super-accurate AR to not only visualise what products will look like in the home, but also if they will fit in the space available. Check out the video.

Amazon is also using its app this Black Friday to help shoppers find where their parcels are, as well as enabling ’camera search’ to quickly find items they want by pointing the camera in the app at them or a barcode. The app also allows shoppers to set ’Watch-a-Deal’ alerts, to tell them when a deal they are interested in goes live.

Image: Amazon

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