Amazon has announced details of its latest Amazon Prime Day, which this year will include 30 hours and hundreds of thousands of deals exclusively for Amazon Prime members on July 11. The retail and delivery giant has also expanded to 13 countries with the offers this year.
Of the Prime Day Lightning deals nearly 40% will be from small businesses and entreprenuers, according to Amazon.
Patrick Munden, global head of retail and marketing at Salmon, said that the response to Prime Day shows just how powerful Amazon’s proposition is. “It’s quite incredible to think that a retailer announcing a day of discounts can make quite a stir these days, but Amazon has just done that with Prime Day,” he said.
“Its ability to create a successful day around its delivery offering only proves how much customers are becoming more loyal to a speedy and convenient service even over a brand itself. Its goal, ultimately, is to get more customers signed up in advance of the event to its Prime offering – a service which is lacking more so in the UK compared to the US,” he said.
It’s a trend that Munden claims retailers can’t afford to ignore. “Retailers must ensure they have a smooth end-to-end solution that starts on the website and ends with the product in the customer’s lap not more than 24 hours later. Without this, Amazon might have a lot fewer competitors in years to come.”
Image credit: Amazon
