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Amazon launches initiative for sellers to expand across 9 European stores

Amazon UK

Amazon has unveiled a new initiative which will allow sellers to expand their businesses to nine European stores.

The European Expansion Accelerator (EEA) will support all active sellers on the platform, making it easier for them to list their products in all of Amazon’s European and UK stores.

As a result, the move gives customers access to millions of products.

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The automated expansion solution eliminates the need for sellers to navigate several different tools and reduce the time it takes to expand their business into multiple European stores.

Sellers can also expand to just one store or all nine European stores at once, the ecommerce giant revealed.

Under the new scheme, Amazon selling partners can log into Seller Central, discover the stores they are not yet selling in and click to expand into those markets.

With EEA, sellers will be able to carry out account registration and set-up, translations, listing, shipping setup, product eligibility checks and catalogue customisations automatically in under three business days.

“European Expansion Accelerator is a solution our selling partners were missing for years; to grow and offer millions of new products to Amazon customers in multiple stores,” Amazon marketplace Europe vice president Xavier Flamand said.

“We’re pleased to be able to now offer this two-click step to sellers in Europe so that they can expand their businesses with Amazon.”

Image credit: Shutterstock

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