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Amazon opens Netherlands marketplace to sellers

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Amazon has opened its Netherlands marketplace for sellers to register, as well as announcing plans to expand it later this year.

Sellers are invited to register on the portal for a fee of €39 per month. They will be able to use Amazon’s Fulfilled By Amazon (FBA) delivery and logistics options.

There are currently restrictions on the types of products sellers can sell on the platform. In particular, only new products are currently allowed and some products require approval from Amazon itself.

However, Amazon suggested it would expand the available categories later this year.

Alex Ootes, VP EU Expansion at Amazon, said: “We are really excited to be launching a more comprehensive shopping experience on

“Selection, value and convenience are the key drivers of our retail experience for Amazon customers and Dutch businesses play a critical role in delivering that.

“We are pleased to bring the opportunity for Dutch businesses, small and large, to sign up to sell on and reach a bigger audience, both at home and abroad, increasing the selection available for our Dutch customers.”

Roeland Donker, country manager for Benelux, said: “We are just getting started, but we are optimistic that by focusing on the things we believe customers will value most – low prices, vast selection and fast delivery – we will earn the trust of customers in the Netherlands over time.”

Amazon also operates local marketplaces in the UK, Germany, France, Italy and Spain.

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