Amazon has reported its biggest Prime Day to date with online spending surpassing £1.2 billion across the two days.
According to Adobe Analytics, the figure was a 2.4% increase compared to the total sales from last year.
Day one of the ecommerce giant’s event took £581 million, 1.3% higher than the first day of Prime Day last year, whereas, sales reached £570 million on day two, an increase of 3.4% compared to last year.
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According to Adobe, 20% of shoppers opted to use buy-now-pay-later (BNPL) to purchase, with 13% of all orders placed made through the payment method, accounting for £89.5 million of sales on day one
Meanwhile, BNPL spending on day two saw a 19.6% increase compared to last year.
However, the use of click and collect during the two-day event was only used for 4% of orders, compared with 7% in June.
Adobe Digital Insights lead analyst Vivek Pandya said: “Amazon Prime Day event has proven to be the biggest online shopping event for the UK market with a total spend of £1.2 billion online over the two-day sales period, up from £1.1 billion last year”.
The news comes as Amazon UK has lost over one million daily users since the start of the year, while Shein and Temu have continued to see growth, according to new research.
According to mobile analytics and business intelligence firm Global Wireless Solutions (GWS), Amazon’s customers who shop daily on the app have dropped to 8.3 million from 9.3 million in January this year.
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Amazon is ranked as an Elite retailer in RXUK Top500 research, which highlights how the leaders in this market are proving flexible and adaptable in response to the Covid-19 pandemic, Russia’s invasion of Ukraine – and the knock-on effects from rising energy costs leading to inflation.
