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AmazonFresh expands delivery a year after its UK launch


Amazon has announced the extension of its AmazonFresh service, a year after its initial launch in the UK.
The service, which was initially launched in selected postcodes across London, Surrey, Hampshire is now available to a further 42 postcodes across Hertfordshire and Bedfordshire – allowing for deliveries to the likes of Watford, Berkhamsted and Luton.

More than 180,000 products are available through the service which is now available in 302 postcodes across London and the South East.

In addition to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more, customers can choose from a wide range of home, electronics, pet supplies, toys, baby, health and beauty products.

The service allows for one-hour delivery slots from 7am to 11pm, seven days a week allowing customers to be able to order at lunch in time for dinner. Customers in selected postcodes have three different options for same day delivery, including 10am for 2pm delivery, 12pm for 5pm delivery and 4pm for 8pm delivery.

“We value the great feedback from our customers over the past year, and it’s helping us to continually improve AmazonFresh as we bring the service to more and more Prime members across London and the South East,” said Ajay Kavan, vice president, AmazonFresh International.

“We have built on our momentum in the UK with the launch of AmazonFresh in Germany and Japan over the past couple of months and will keep working to expand selection, offer great value, and provide fast and convenient delivery options for all of our customers.”

Prime members in eligible postcodes can sign up for a 30-day free trial of AmazonFresh. AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40.

A smaller range of fresh, chilled and frozen items is also available for Prime members through’s Prime Now service, which offers one-hour delivery or free delivery within a choice of two-hour same day delivery slots to customers in London, Hertfordshire, Surrey, Portsmouth, Birmingham, Manchester, South Yorkshire, Liverpool, Leeds, Newcastle, Glasgow and their surrounding areas. Prime members in selected postcodes in London and Hertfordshire also benefit from over 10,000 additional products from Morrisons, chemist John Bell & Croyden and Spirited Wines.

Image credit: Amazon

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