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AO World reports online sales up by 40% in a Christmas quarter that included an ‘unprecedented’ Black Friday

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AO World today said its online sales grew by almost 40% in the last three months of the year.

The pureplay white goods merchant reported website revenue up by 38% in the third quarter of its financial year, to December 31. Total revenue was up by 26%, excluding its German operation, which launched on October 1.

The company said it maintained response times, service levels and logistics performance over the peak trading period despite high volumes of traffic, which peaked on Black Friday. Customer satisfaction levels, it said, stayed high.

John Roberts, chief executive, said: “AO World has made continued progress through the third quarter, delivering further strong trading in the UK while moving ahead both operationally and strategically.

“Our brand recognition continues to grow and over this key peak period, including the unprecedented demand seen on Black Friday, we continued to deliver for our customers. Our unbeatable prices, huge range and amazing service mean our customer satisfaction levels have remained exceptional.”

The company said that sales of audio visual categories, launched in May 2014, built well during the period, including the run up to Christmas.

The company said it was working ahead of its plan in Germany.

“I am delighted at the progress we are making in Germany where we launched six months ahead of schedule,” said Roberts. “We are already receiving great customer feedback, showing that our compelling offer translates well and giving us increased confidence in our ability to replicate our model in other overseas markets.

“We remain confident of meeting full year expectations and are well positioned to continue to deliver for our customers and our investors.”

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