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Approaches to Black Friday

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In today’s InternetRetailing newsletter we report as retailers and delivery companies make the final preparations for Black Friday – which has now become the de facto official start of the Christmas shopping season. That’s not to say that all retailers are approaching the task equally. Some, such as Amazon, Tesco and eBay, already have their extended Black Friday discounting well underway. Others, such as Jigsaw, are holding out against what many retailers now see as an unprofitable event and many customers now see as a marketing gimmick.

Today’s guest comment, from eBay’s Rob Bassett, analyses possible approaches to Black Friday and Christmas peak shopping,

Each retailer is adopting the strategy that best suits its approach to ecommerce and multichannel retailing. In today’s newsletter we report as Screwfix and B&Q owner Kingfisher Group, Lovehoney and AO World all share insights into their strategies – and what’s working or not working to drive traffic and sales.

Today we’re also looking further ahead to the next InternetRetailing Summit, which will focus on B2B online selling and will be held in Berlin in January.

Our webinars

Our next webinar is in December when Bronto’s Greg Zakowicz, senior commerce marketing analyst at Bronto Software, will look at how Top500 retailers, defined through InternetRetailing’s IREU research, approach the task of engaging with their customers. He’ll consider best practice approaches to doing that across the borders of the European Economic Area, plus Switzerland. Brand Engagement: how the Top500 retailers best connect with consumers is at 2pm on December 5. To find out more or to register for the free webinar click here to visit the Bronto webinar page.

Two days later, Digital River global strategy specialist Howard West will share strategies for expanding online businesses globally. He’ll be considering key areas from language and payments through to fulfilment and the customer experience, illustrated with real life examples. E-Commerce: strategies to expand your international presence is at 2pm on December 8. Click here to find out more and register for the free event.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

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