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Argos gets a new look in-store and online

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Argos has introduced its new company brand identity online in the same week as the launch of its latest catalogue.

The retailer has marked the switchover by releasing detailed statistics on how its online trading has evolved since Argos.co.uk first became a transactional website in 2000.

Since the launch ten years ago, the site has attracted 1.28bn visits, says Argos, with Boxing Day 2009 seeing a record 1.9m visits alone. The busiest hour of that day was from 11am, the same peak time that was recorded in both 2007 and 2008.

Visits peaked at 11m during the busiest week of the Christmas period last year — an achievement that is close to matching the total of 12m visits, representing 1% of company sales, that Argos.co.uk achieved in the entire 2000/01 financial year.

Overall, multi-channel sales now account for 44% of company sales, says the retailer.

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