Argos has put a new focus on digital innovation as it moves towards its aim of becoming a leading digital retailer.
The general merchandise retailer has hired Neil Tinegate as head of digital innovation, a new role that will form part of the digital leadership team.
Tinegate joins from EMI Music, where he was vice president, digital projects, and has a track record in building relationships with technology start-ups in the industry. He also previously worked for Arcadia Group, and on retail systems for Bass Leisure.
Bertrand Bodson, Argos digital director, said the new role was designed to make sure Argos was “forward thinking and able to move with agility and pace to deliver tangible results.”
Tinegate said: “I am excited by this role as it enables me to combine my experience in digital innovation and technology management in the context of an exciting business change strategy. What has struck me in my first few weeks is the sheer enthusiasm and energy of talented people embracing change and driving the digital agenda”.
The appointment is the latest in a series of Argos appointments that recasts the retailer’s shape and mission as it moves towards becoming a digital-first retailer. Bertrand Bodson, also previously of EMI, joined earlier this summer as the organisation’s first digital director, and last month Argos announced Stephen Vowles was to join as marketing director and ‘voice of the customer’.
The reshaping of the digital team comes at a time when Argos is actively working towards putting digital at the heart of its DNA.