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Argos uses AR-app to score TV buying experience goal at World Cup

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Argos has introduced a new augmented reality (AR) experience on its IOS app, enabling customers to view a variety of TV models in situ via their iPhone and iPad before they buy.

Just in time for those looking to update their TV for the World Cup, users of models newer than Phone6S,  iPad Pro and iPad will be able to enjoy the perks of the AR feature that could, says Argos, revolutionise the way large TV’s are purchased.

Hanging the AR app around the World Cup, customers are able to tap ’countdown to kick off’ section on the Argos’ app, then simply click ’summer of football’ – from where they will be transported to a list of different TV’s. Shopper can view a TV in their home using AR with just one tap on ’view in AR’, an animation guiding customers until a compatible flat surface is found, which can display the product.

Within its iOS app, customers can use 25 full-scale, 3D models of TVs from leading brands including Samsung, Hisense, Sony, Hitachi and LG to easily visualise what it will look like on a wall or unit. Shoppers can also watch a video on the TV screen, bringing to life its size and how narrow the bezel or surround is. 

Argos has seen sales of giant-screen televisions soar in recent months with sales of 65” TVs or more nearly doubling in the last 12 months.

“As a digitally led retailer, it’s our goal to give customers the best possible shopping experience, whether in-store or online. We are really excited to launch this new version of the app, which will completely change how our customers buy TVs,” says Matt Grabham, digital product manager at Argos. “Giant TVs are becoming increasingly popular with customers looking to create the perfect cinematic experience at home for high profile events like the World Cup. This new AR technology will help our customers find a TV that perfectly fits their home, making the beautiful game even more beautiful.”

In May Argos became the first UK retailer to launch augmented reality-enabled LEGO models through its mobile app, giving customers the chance to view more than 100 full scales, animated 3D versions of best-selling LEGO toys.

Earlier this year, Argos, which is part of the Sainsbury’s Group, announced it has created 150 new technology roles in London and Milton Keynes to bolster its digital shopping operations. The roles vary from graduate to principal positions and new colleagues will join the 300-strong team currently in Argos’s tech division.

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