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Asda Direct scores highly with customers

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Walmart-owned Asda has reported like-for-like sales growth of 7.2% that has seen its market share grow to 17% as it continued to win customers over the second quarter.

In a statement timed to coincide with the announcement of US-based Walmart’s second quarter results, the supermarket also reveals that its online grocery offering is one of its key growth channels:

The supermarket continues to develop its grocery home shopping business as one of its key growth channels. Grocery sales through are growing rapidly, supported by the launch of a new web platform developed jointly by Asda and Walmart International. The new enhanced website brings the Asda in-store experience alive online giving customers a more natural shopping experience, better descriptions and clearer product images, as well as speeding up checkout times.

In July the supermarket opened a new dedicated picking centre in Morley, Leeds, creating 200 jobs. The 50,000 sq ft centre is split over two levels and serves customers across West Yorkshire, replacing the service previously operated by five local Asda stores. As a result, says the grocer, long-term capacity for delivery slots in the area has increased four-fold.

And things are going well at Asda Direct, too, with the relatively new non-food online and catalogue business reporting strong growth and that customer satisfaction is running high:

In addition the Asda Direct business continues to grow strongly; customers can select from around 750,000 non food products including the full George clothing range, and a number of leading brands such as Hotpoint, Sony, Apple, Nintendo and Dyson. Customer satisfaction levels are extremely high, with customers rating the quality of service and value for money they received during the quarter at 4.1 out of 5.

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