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Asda starts selling augmented reality t-shirts from Zappar

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iPhone and Android based augmented reality app Zappar, has started selling Augmented Reality (AR) ‘Zappar T-Shirts’ in George at ASDA. The AR Zappar T-shirts bridge the gap between the physical and the digital and take the lead by introducing a whole new way of thinking about clothing, making them entertainment channels in their own right.

The Zappar App technology allows consumers and brands to access a new world of entertainment and visual excitement just by pointing their Zappar activated iPhone or Android phone at any Zappar T-shirt. The Zappar app is free to download from iTunes or Android Market Place.

Caspar Thykier, Managing Director for Zappar explains: “By expanding the Zappar technologies into the fashion industry and integrating augmented reality into clothing and apparel, it demonstrates the limitless opportunities for the brand.”

The range at present includes 7 different T-shirts starting from £6.

See them in action here

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