Asda is planning to trial same-day delivery and offer more click and collect points as it refocuses on “hassle-free shopping” following its Sainsbury’s merger being blocked.
CEO Roger Burnley (pictured) said that the company would not be changing direction but would continue to focus on price and customer experience. This will include investing £80 million throughout the rest of 2019.
In a statement the company said it would be installing new click and collect points in Asda stores due to popularity with customers. This would include offering next-day click and collect for the company’s online George.com clothing range.
Asda also said it would trial same-day delivery on groceries.
“We have a mountain to climb – continuing momentum, into growth, and ultimately, sustainability – but we can make a difference. We can be brilliant for our customers today. And we can be brilliant for our customers in the future,” Burnley added.
Asda works with Estonia’s Cleveron on click and collect, last year launching a pilot in Manchester. The technology allows customers to both collect and return goods. In November it launched its second UK click and collect tower parcel vending machine in Bristol as part of a multi-million pound revamp of the store near Cribbs Causeway there.