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Asda’s George offers real-time delivery updates


Asda’s clothing brand George is offering real-time delivery updates to customers in a bid to improve its online service.
Customers will receive notifications of any issues with their delivery with automatic referral to the customer service team.

The news comes as Asda plans to increase capacity to offer one million delivery slots per week in 2021. The supermarket, which has already increased its online capacity by 65% since March to 700,000 weekly slots, plans to boost this figure to 740,000 by the end of the year.

Financial results show Asda saw its online grocery sales double during Q2, helping like-for-like sales excluding fuel rise 3.8%.

Neil Drake, senior manager for parcel service and format development at Asda, said: “We’re delighted to be the first supermarket fashion brand to implement this software, which will make it even easier for our customers to shop with us.

“We are always looking to provide a better online experience for our customers, and understood that there was a need to communicate more frequently with them from the point of order through to delivery.

“By partnering with Sorted we are able to provide them with real-time updates about the status of an order and proactively notify them of any change.”

David Grimes, CEO of Sorted, commented: “Our team is delighted to be working with one of the UK’s flagship retailers in George at Asda.

“They’re leading the way amongst large brands by putting the right measures in place to avoid any risk to their customers’ delivery experience.

“Supermarkets are extremely important to the communities they serve, and our technology has the power to help George at Asda and similar major brands underpin strong customer service during and beyond COVID-19 disruption.”

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