ASICS EMEA has reported its strongest financial year, reaching record revenues of €1.204 billion in 2025, an 18.4% year-on-year increase. The sportswear company achieved profitable growth across all categories, with SportStyle up 44% and notable gains in Performance Running, Tennis, Indoor, and Apparel. Channel performance was also strong, with wholesale up 22.5%, owned retail up 8.2%, and ecommerce up 10%.
These results highlight ASICS’ momentum and the ongoing growth of the European sportswear market. In the UK, the sector is projected to grow from $6.53 billion in 2024 to $9.17 billion by 2033, driven by increased health awareness and the rise of athleisure. Across Europe, sportswear has become part of daily wardrobes, with hybrid sport-lifestyle trends fueling demand and reflecting ASICS’ SportStyle growth. Consumer preference for established brands remains strong, with 76% of UK shoppers favouring recognised sports labels, according to Mintel.
Reflecting wider participation trends
ASICS’ leadership in performance categories is in step with broader participation trends. According to Circana, ASICS is now the leading Performance Running Footwear brand in France, Germany, Italy, Spain, and the UK, with additional market share gains in Tennis, Indoor, and Padel. This strength is timely, as participation in running, gym, and outdoor activities continues to rise across Europe, increasing demand for technical footwear and apparel.
Commenting on the results, ASICS EMEA CEO Carsten Unbehaun said: “In 2025, ASICS achieved record results across the EMEA region. I would like to thank all of our retail partners for their commitment and loyalty to our brand. Looking ahead to 2026, we are committed to accelerating growth. With strong momentum behind us, we are well positioned to continue to drive innovation, and further strengthen our brand. Our ambition remains clear: to inspire more people to move through our founding philosophy – ‘Anima Sana in Corpore Sano’ or ‘a Sound Mind in a Sound Body.’”
With sportswear demand rising, particularly in the fast-growing premium segment, which is projected to grow at a 9.3% CAGR in the UK through 2030, ASICS enters 2026 supported by the strongest sector tailwinds in recent years.
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