Asos has introduced two exclusive Adidas trainers, arriving on ASOS.com on Wednesday 19 February 2025.
The fashion etailer described the new products as bringing fresh energy to two of Adidas’ most iconic trainer profiles, SL 72 and Samba, with the must-have print of the season – cow print. The exclusive designs blend Adidas’ sportswear heritage with Asos’s “cutting-edge style, offering bold, trend-driven pieces that Asos’s fashion-loving 20-something customers crave”.
The two statement silhouettes are styled with a curated edit of Adidas’ timeless three-stripe apparel and an exclusive Asos Design collection created through its Test & React model for looks that feel contemporary and authentic.
Tim Williams, sportswear director at Asos, said: “We know our customers look to Asos for the newest trends and particularly the speed we can access them. By working closely with adidas, we’ve brought a disruptive spin to two iconic trainers, creating something that feels new, exciting and truly fashion.
“Cow print is everywhere this season, and these trainers are the perfect way to nail the trend while staying true to adidas’ inimitable style.”
To mark the launch, Asos and Adidas will host a pop-up at Kings Cross Station on Thursday 20 February 2025, offering customers free hot beverages, exclusive merchandise and the chance to win one of the two limited-edition styles.
Learn more about Asos in an exclusive case study in the Global Fashion report. It is one of 11 in-depth company profiles: Depop, Enjoei, GAP, H&M, Muji, Nike, Red Bubble, Target, Victoria’s Secret and Zozo Town are also featured.
The wider report examines the reasons for fashion growth by region, with Asia dominating global sales outstripping its nearest rivals in the Americas and Europe two-to-one.
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