While international sales have always been a good way to expand an ecommerce or multichannel business, the subject has gained new impetus following the decision in the EU Referendum to leave the UK. In today’s InternetRetailing newsletter we report as retailers from Asos to Gear4music and Burberry all show an immediate boost to sales as more shoppers buy in the wake of that decision.
But while this is one political decision that has had a short-term effect on sales, such effects can never be relied on. Instead, smart retailers are honing their strategies and developing scenarios to counter risks that may affect their business. But they’re also planning for long-term growth. In today’s newsletter we also offer 12 ways that leading multichannel retailers do just that.
We have an interesting insight into the role of social media in how millennials make shopping decisions, thanks to a study from Maybe*.
Today’s guest comment comes from Ben Cooper of HookLogic who considers the digital opportunities that ecommerce is now bringing to the grocery sector.
Our webinars
Later today we’ll be hearing from Ingenico’s Julian Wallis, country manager for the UK and Ireland. He’ll be identifying what retailers must do to accelerate their international ecommerce growth – and do so profitably. Monetising your international reach: six key steps to find ecommerce success overseas is at 2pm today. Click here to find out more and to register for the free event.
Then in November, Michael Langguth, co-founder of app developer Poq, will be addressing the business case for mobile apps in retail, using case study examples from retailers including Missguided and House of Fraser. Learn how apps can drive your retail business is on November 9 at 2pm. To find out more and to register for the free event visit the Poq webinar page.
Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.
