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Asos debuts rental collection in partnership with Hirestreet

Hirestreet X Asos

Asos has partnered with rental marketplace Hirestreet to launch its first-ever rental edit.

The collection, which launched today [23 May], features 180 styles from its homegrown brands, which the online retailer claims is “focused on women’s occasionwear dressing”.

These brands include Asos Design, Edition and Luxe.

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Customers can hire items for a period of four, 10 or 30 days, with prices starting from £20. However, currently, Asos customers can take advantage of Hirestreet’s two-for-£35 offer.

“Our customers love our wedding and occasionwear ranges designed for special events,” Asos corporate transformation director Jag Weatherley said.

“We’re delighted our new partnership with Hirestreet enables even more people to enjoy Asos’s unique fashion-led styles. Clothing rental is a growing market offering exciting commercial potential while supporting our goal to be more circular.”

Hirestreet chief executive Isabella West added: “In the UK in 2023, the average cost of attending a friend’s wedding is over £500. That’s why ‘wedding guest’ is our most popular occasion category at this time of the year.

“We’ve loved working with the team at Asos to curate this collection, and we strongly believe this will be our most popular brand collaboration to date.”

Image credit: Hirestreet

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