Fashion etailer Asos is expanding its partnership with Mango, as it adds a selection of Mango Man products to its site.
The range will expand to 370 options throughout the Autumn / Winter season. Asos added the carefully curated products include luxe knitwear, sleek tailoring and elevated essentials.
The launch builds on an existing relationship between Asos and Mango. The partnership has seen growth in the past year, with Asos offering around 1,500 Mango products in Spring / Summer 24.
Shazmeen Malik, brands director at Asos, said: “We’re thrilled to further strengthen our menswear offering with the launch of Mango Man. Mango’s collections have consistently been a hit with our customers and the introduction of Mango Man is the perfect next step. We know our fashion-forward customers will embrace this drop, and we look forward to continually delivering exciting brands that they love.”
Asos offers a compelling mix of brands, curating a selection from more than 900 external labels, thus catering to diverse styles and budgets, a company profile in the RetailX Global Fashion 2024 report highlights.
Crucially, it retains a strong own-brand presence through labels such as Asos Design and Asos 4505. This mixed marketplace model allows it to control trends, offer exclusive items and maintain good margins.
Founded in 2000 as AsSeenOnScreen to sell copies of fashion items seen in movies and TV shows, Asos, as it quickly become known, has risen to be one of the world’s largest online fashion retailers.
Emerging at a time when online fashion retail was very much in its infancy, Asos had the opportunity to largely write the play book on the subject and has had some notable successes over its existence.
Today, Asos operates in a highly competitive market and, while still turning in revenues around $4bn, fierce competition from new players such as Shein and Temu are seeing revenues and profits dip as web traffic heads elsewhere.
Read the full Asos profile by downloading the RetailX Global Fashion 2024 report. It is one of 11 in-depth company profiles, with Depop, Enjoei, GAP, H&M, Muji, Nike, Red Bubble, Target, Victoria’s Secret and Zozo Town all covered.
The wider reports examines the reasons for the fashion sector’s rebound, by region with Asia dominating global sales, outstripping its nearest rivals in the Americas and Europe two-to-one.
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