Atterley Road plans to expand at home and abroad and to develop its own label after winning £2m in funding from investors including former Tesco chief executive Sir Terry Leahy.
Investment in the fashion brand, founded by Edward David and Katie Starmer-Smith, also comes from The William Currie Group, which backed Asos, Robert Willett and Artemis.
The site was founded in 2011 and turned over more than £2m in its first year. Today it sees 200,000 visits a month and sells in more than 100 countries, including primarily Australia and the US.
“Securing funding from high-quality investors who have the experience and industry knowledge needed to really expand the business can be challenging, so we are delighted to have the William Currie Group, Sir Terry Leahy, Robert Willett and Artemis on board,” said Edward David, chief executive of Atterley Road.
“Their proven experience in retail and ecommerce will be critical to the development of the brand over the next few years, and to have them as investors is a testament to what Atterley Road has achieved since its launch.”
Bill Currie, chairman of the William Currie Group, said: “The team at Atterley Road have built a fantastic brand with great growth potential in a very short period of time. They have the right foundations in place to build a great ecommerce business and we are looking forward to working with them to achieve that.”
Atterley Road was advised on the fund raising process by Match Capital, a fundraising technology platform specialising in matching growth businesses with investors.
