The Very Group has announced a new three-year partnership with global software company UiPath to introduce AI-powered, agentic pricing across its retail brands.
Pricing is becoming an increasingly complex challenge for retailers, particularly those operating across multiple channels and markets. With the ability to react quickly to events and microtrends now a key differentiator, The Very Group is aiming to stay ahead of the curve by optimising gross margins and stock management while improving pricing agility. Agentic AI will also provide greater visibility into performance and margins, supporting decision-making across the business.
A transformational partnership
Catherine Frame, director of retail solutions at UiPath, described the partnership as an example of how AI can “fundamentally reshape” pricing.
“By combining automation with intelligent, explainable decision-making, retailers can better access a strategic, data-led approach that drives both profitability and customer value,” she said.
Sam Wright, chief customer and commercial officer at The Very Group, added: “We have a range of over 200,000 products and pricing is one of the most powerful levers in retail. The combination of our expertise and their data is helping Very stay ahead of shifting consumer demand and trends to make more informed decisions on pricing and merchandising.”
AI as part of wider tech investment and strategy
The Very Group, the pure-play digital retailer and flexible payments provider behind Very and Littlewoods, delivered its highest-ever earnings margin of 14.7% for the year ending June 2025. As part of a strategy focused on profitability rather than sales volume, the business has continued to invest in technology and AI capabilities.
Over the past year, this has included the relaunch of Very’s retail media proposition and the launch of HelloStudio, an in-house creative agency that leverages AI-assisted design. Alongside ongoing upgrades to its apps and websites, and the final stages of a multi-year cloud infrastructure transformation, these investments form part of Very’s wider ambition to position itself as a tech-forward ecommerce leader.
As retailers look for faster, smarter ways to respond to rapidly changing consumer behaviour, The Very Group is betting that agentic AI can turn pricing from a challenge into a competitive advantage.
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