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Komal Helyer

Recent Articles

5 Tactics to ensure eCommerce Success during a Lockdown

Frontline |
27 Jan 2021
When lockdown came about, streets were deserted, stores were closed, and the world slowed down. This was a very different picture to the world of... Since the lockdown, consumers have flooded to online shopping. In fact, 57% of consumers shop online more than ever before...

Making a meaningful difference through times of crisis

Frontline |
4 May 2020

Maintaining relevant personalisation tactics during the coronavirus crisis

Frontline |
21 Apr 2020
When communicating with customers through digital channels, personalisation has become a well-known and useful tool for brands striving to create positive connections.

ASOS to Ashes: What can independent retailers learn from the decline of fast-fashion?

Frontline |
27 Jun 2019
One of the biggest stories in retail last year was ‘the death of the high street’.
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