Whether you are a marketer, freelancer or online shop, there’s always a chunk of marketing and ecommerce tasks that you repeat on a daily or weekly basis. This inefficiency only increases as companies grow. Good news is that, thanks to modern technology and digitization, many of these repetitive tasks can now be automated. However, unlike many existing automation tools that require programming knowledge, Shopstory’s innovative new automation tool is no-code and enables everyone to start automating their workflows.
Repetitive Tasks in Ecommerce & Marketing
Time is one of the most valuable commodities today, yet companies annually lose up to 19 working days – per employee – on tasks that can be automated. Running a business is more than just having a good idea or being creative; it involves a significant amount of data-driven routine tasks behind the scenes. For instance, in performance marketing, apart from creating compelling copy and visuals, there’s a constant need for testing, adjusting budgets, refining bid strategies, data reporting, analysis, and much more.
In ecommerce, on the other hand, tedious tasks include stock management, categorizing and labeling products, enhancing product titles, improving SEO by optimizing product feeds and descriptions. This becomes even more cumbersome as the online shop grows, especially those with hundreds and thousands of products, requiring constant optimization and updating.
While these tasks are essential, they are time-consuming, resource-intensive, and prone to human error. It also becomes difficult to scale when you have too many campaigns or channels to handle. That’s where automation tools like Shopstory come into play, transforming the way marketers and ecommerce businesses work going forward.
Video 1: Introducing Marketing & Ecommerce Automation with Shopstory
Shopstory’s No-Code Automation Solution
Shopstory bridges the gap between marketing and operational tasks, with an emphasis on ecommerce. Adapting to the dynamic ecommerce market, Shopstory has evolved from its original software focused on performance marketing to introduce an even more powerful SaaS automation tool that covers a wider range of ecommerce and marketing functions. Their mission is to revolutionize the world of ecommerce by streamlining all repetitive tasks, thus freeing up time and using budgets and resources more efficiently to focus on important and higher-value matters.
While existing solutions typically automate simple tasks within one or two channels, Shopstory goes a step further by encompassing cross-channel and complex automations. This capability allows for a more in-depth use of top ecommerce apps such as Shopify, Google Ads, Meta, OpenAI, Shopware, and more.
What’s more? The software does all this without requiring a single line of code or developer assistance.
Core Functions of Shopstory
At the core of Shopstory is the Flow Builder, an intuitive drag-and-drop editor that is designed for anyone in marketing and ecommerce to create automated processes, known as flows, without any coding skills. The scope of tasks is broad, ranging from product feed optimization, shop system labeling, refining advertising campaigns, bidding strategies, budget adjustments, automated alerts, cross-channel reporting and more. Shopstory’s automation platform is based on predefined rules set in place by the user, ensuring full control of workflows at all times.
Figure 1: Shopstory’s Drag-and-Drop Flow Builder
Whether you’re new to automation or an expert, Shopstory offers an AI Assistant to make the software even more user-friendly. The AI-powered assistant is available 24/7 to answer your questions in natural language, suggest flows that automate your repetitive tasks, or even help you build flows from scratch with a step-by-step guide.
A Flow Library of Use Cases
Eager to automate already but not sure where to start? Get inspired and started with Shopstory’s Flow Library to see what automation in practice can look like. Featuring a curated collection of ready-to-use automations, the flows cover a wide range of use cases, from ecommerce to search engine advertising (SEA), search engine optimizations (SEO), social ads, reporting, and beyond. Simply connect your marketing apps (via API) to our no-code platform and deploy one of our existing flows in minutes. You can also duplicate and adjust flows to suit your needs. Some examples of use cases include:
- Weather-based Ads
- Keyword Optimization in Google Ads with ChatGPT
- Automated Multi-Channel Reporting
- Automated Report on Your Top 100 Products
Discover more automations in the Flow Library by filtering through apps, objectives, or a combination of both. Shopstory’s product experts continuously craft and add new flows to the library based on best practices.
Figure 2: Shopstory’s Flow Library of Best-Practice Flows
Interested users can learn more about the software and book a free demo here: www.shopstory.ai/en/product
Customer Success Stories
“Shopstory has helped us manage our time, cost and resources more efficiently. It’s been a valuable marketing asset and I couldn’t be happier to regain full control of our campaigns again.” – Nancy Heijnis, Digital Marketing Manager at House of Nutrition
Shopstory is a game-changer for online shops seeking real, tangible results in ecommerce and marketing. Take House of Nutrition and Miss Lashes as prime examples of companies that switched from using an external marketing agency to Shopstory in-house – resulting in a 107% increase in Google Ad conversions and a 32% increase in ROAS, respectively. Another example is Be Inhouse, which optimized their product feed (with thousands of products) and performance marketing, saving their small team seven hours of manual work per week. Additionally, their sales increased by 50% by using Shopstory to sort out their lowest-performing items and reinvest the budget into their best-performing ones.
Read more success stories here on how Shopstory empowers online shops to thrive in today’s competitive landscape.
About Shopstory
Shopstory (www.shopstory.ai) was founded in 2020 in Vienna by Sebastian Schwelle (CEO) and Robert Böhm (CTO), and operated under the name boomerank until 2022. Its mission is to make ecommerce fair and more accessible. They have created the next-generation no-code automation software for ecommerce and marketing, delivering more value to online shops.
Video 2: A short introduction to Shopstory’s software
Interested in marketing automation and would like to find out more about Shopstory? Check out the free white paper on “The Future of Automation in Ecommerce & Marketing” or book a free demo by clicking the button below:
