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Avon upgrades digital platform to help reps get mobile as online sales triple pre-pandemic levels

Avon: 135 years old and still got it

Beauty retailer Avon has revamped its digital platform to enable its reps to sell online from home, as well as access a range of mobile services that can enhance interaction with customers and deliver training to sellers.

Celebrating its 135th anniversary, the company is also pledging $1.35m to women’s causes around the world, adding to the $1.1bn raised and donated by Avon and the Avon Foundation over the years.

Avon International posted a strong Q2 net revenue growth of 33.6% in BRL in its recent financials, making market share gains in key categories and countries. Online sales are also now at 2.7 times their pre-pandemic level.

Chief among developments is an improved mobile user experience means representatives can now easily connect with their customers, sell, manage their orders and access training via the app. The famous Avon Brochure is also fully digital, with reps able to provide personalised links to the brochure for their customers.

Avon is also revamping its Representative earnings model in key markets, reducing the threshold to earn from the first sale of any product. Designed on conjunction with Avon reps themselves, the new earnings model provides a more personalised approach to meet their needs, whether they’re brand new to Avon and require greater support, more established and wanting to grow, or a sales leader looking to inspire their team, says the company.

To mark its 135 years milestone, Avon and the Avon Foundation will award $1.35m in grants for projects which deliver on the brand’s mission to create a better world for women, which is a better world for all. This extends Avon’s existing purpose pledge of $1 for every My Story Matters story shared, a globally gallery where women are encouraged to share their experiences and celebrate their achievements. To date, Avon and the Avon Foundation have donated over $1.1bn to causes that matter most to women such as gender-based violence and raising awareness of breast cancer.

Angela Cretu, CEO of Avon, comments: “Since 1886, we’ve done beauty differently and gone from one pioneering businesswoman to five million Representatives working, learning and earning in their own way and on their own terms. We’re just getting started, though, and we’ll continue to champion women for another 135 years and more. As we enter the truly digital age, we are committed to doing good with our people, purpose and product, and encourage all our Representatives and Associates, both established and new, to grow with us.”

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