Close this search box.

#AZMO – our thoughts and observations on the Amazon Morrisons grocery deal


The combined eDelivery and InternetRetailing teams collaborated on an analysis of the Amazon Morrisons grocery deal, announced earlier this week.
Although it is a wholesale agreement with just one supermarket, covering a limited product range, this is the move into food that many were waiting for Amazon to make this year. So what are the implications, and what are the unanswered questions?

What does it mean for Morrisons position in the market? Will shoppers warm to this new offering, or are they happy with their existing wash?

Is Amazon building a consistent and dependable delivery network that will eventually become the foundation of the entire UK retail fulfillment sector?

What about the other players in this drama … from Ocado’s existing deal with Morrisons to Asda’s toYou gamble, all eyes are certainly on this latest development.

Find out the thoughts of our assembled panel (Ian Jindal, editor in chief; Chloe Rigby, editor of InternetRetailing; Martin Shaw, head of research; Paul Skeldon, mobile editor of InternetRetailing; and our own Sean Fleming, editor of eDelivery).

And if you have thoughts on this tie-up between Amazon and Morrisons we’d love to hear from you.

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on