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B2B electricals supplier picks Hybris multichannel ecommerce platform

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Newey & Eyre, the UK’s leading distributor of quality electrical supplies, has selected Hybris to supply it with a ground-breaking multichannel ecommerce service via a new functionally-rich website, Neweys Online. The ‘one-stop shop’ is designed to allow professional contractors to buy the electrical, health & safety and construction consumables they need via a new web channel that will deliver both best-of-breed search and navigation and the kind of web capabilities currently offered to the general consumer but currently missing in B2B electrical wholesale.

“The prime objective behind our decision to invest in Hybris Commerce for Neweys Online was to offer our customers greater flexibility in the way that they order and receive goods and services and to put in place a web strategy that would keep the branch at the heart of all customer interactions,” says Paul Parker, CIO at Rexel UK, owners of Newey & Eyre.

“We believe that, in a tough economic climate, the ability to order in-branch or online with extended service capabilities, whilst maintaining the personal touch that Newey & Eyre is known for, will be critical for both our customers and ourselves,” he added. “Hybris’ proven experience in delivering multichannel ecommerce solutions, combined with their ability to transfer their experience of working in a B2C environment to our business, was key to their selection.”

The firm says integration of Hybris Commerce with key back end systems will enable Neweys Online to:

  • Provide a fully integrated service

  • Offer a best-of-breed online purchasing solution

  • Deliver real-time customer specific pricing

  • Incorporate the B2B functionality expected within the electrical sector

  • Offer next generation merchandising of product and contents pages

  • Continue the personalised service expected from Newey and Eyre via the internet

“We are delighted to be working with such a visionary company in the B2B marketplace,” says Andrew Piscina, UK country manager for Hybris. “Adopting and enhancing multi-channel and online best practices will deliver real business benefits and Newey & Eyre should achieve an extremely rapid return on investment following the launch of the new site.”

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